top of page

KW Culture


Culture is the result of organizing the goals of a business around solid, positive, core values and then proceeding to cultivate them on a daily basis.

Screen Shot 2022-11-27 at 6.27.35 PM.png

Our Values & Beliefs

Our values at Keller Williams Realty are God, Family and then Business, in that exact order. Our mission is to build Careers Worth Having, Businesses Worth Owning, and Lives Worth Living.


We strive to be the real estate company for a new generation of associates and real estate owners. The Keller Williams culture is all about Agents Helping Agents and has been designed to ensure every one of our associates gets a helping hand whenever they need one. Whether it’s help with a contract or help after an unforeseen tragedy, Keller Williams will be there for you.

Our Beliefs


WI4C2TES,” is a term that may not roll off your tongue with ease, but it is the foundation of the Keller Williams belief system that is helping to create thousands of successful real estate careers. The meaning behind this jumble of letters and numbers is the difference that makes KW stand out from all other agencies in the industry. 


Our Belief System

What WI4C2TS Stands For:

WIN-WIN or no deal
INTEGRITY do the right thing
CUSTOMERS always come first 
COMMITMENT in all things
seek first to understand

CREATIVITY ideas before results
TEAMWORK together everyone achieves more
TRUST starts with honesty
SUCCESS results through people

KW Cares

KW Cares

KW Cares is a public charity supported by all our associates across North America. It’s designed to help fellow KW associates in times of need. It is truly the heart of the Keller Williams culture in action.

At the heart of Keller Williams’ Culture is our shared commitment to community service. The immeasurable generosity of our team enables us to care for our own as well as our neighbours no matter the magnitude of what is needed.

RED (Renew, Energize, and Donate) Day is a yearly opportunity for Keller Williams Agents to give back to their communities. Every second Thursday in May, KW associates around the world do their part to clean up neighbourhoods, feed the homeless, donate toys to local orphanages and anything else that their local communities need. In just one single day, KW associates donate 250,000+ hours of community service! Overall, REDDay is our way of saying thank you to the communities we serve.


Since May of 2009 our entire company – from the U.S. and Canada to our family abroad – sets aside the second Thursday of the month to Renew, Energize, and Donate within the communities we serve.


Join us for REDDay May 11, 2023

Businesswoman with Tablet
Join KW


I'm ready for more info

Congrats on taking the first step towards living a life by design!

bottom of page